When you are looking to have custom labels made, it is important to consider the material that will be used. Different materials have different benefits, so it is important to choose the right one for your needs. Here are a few reasons why material selection can make or break the look of your custom labels:
1. Material selection is key to creating a cohesive look for your labels.
When selecting a material for your custom labels, it is important to think about the overall look you are trying to achieve. If all of your product labels and labels for packaging are made out of the same material, they will have the same look and feel. This can be a great way to create a cohesive look for your label design. If you want to mix and match materials, be sure to choose ones that will complement each other. This can add an interesting visual element to your labels and set them apart from the competition.
2. The material you choose will affect how your labels are printed
Some materials are easier to print on than others, so if you have a specific printing method in mind, be sure to choose a material that is compatible with it. There are so-called effect materials that will manipulate the colours printed onto them. This can create stunning effects, but it is important for you to know how the colour will behave, so there will be no surprises.
3. Your material choice will affect the lifespan of your labels
How long do you need your labels to last? Days, months, or even years? This question plays a part in your material choice. Materials like paper or static cling are perfect for short-term uses or promotions, but should not be used for prolonged stretches of time. On the other hand, you might not need to spend money on premium vinyl stickers if you will only be using your stickers for a day.
4. Consider environmental factors when making your material selection
The perfect material depends on where you will be using your custom labels. Some materials are also more resistant to water and moisture than others, so if you need waterproof labels that will stand up to wet environments, you will need to choose a material that can handle it. This not only includes outdoor use but use in the dishwasher, kitchen or the shower as well.
5. Always test out a sample before making a final decision
No matter how much research you do, it is always best to test out a sample of the material before making your final decision. This way, you can see and feel the material for yourself and get a better idea of how it will work with your specific design.
Ultimately, the best way to find the perfect material for your custom labels is to work with a professional label printing company. They will be able to guide you through the process and help you find the perfect material for your needs. So be sure to do your research and reach out to your custom label printer today.