Paid guest posting has been around for quite some time, but recent changes in Google’s guidelines have made this tactic much less desirable for link building. Google is reportedly disapproving of SEO practitioners that over-use guest posts. It has been suggested that Google uses stylometry to identify spammy livemocha websites. Several SEO practitioners have already been penalized for their use of paid guest posting. But what should a website owner do if their content is deemed to be spam?
First, choose the right audience. You want to reach out to businesses as well as consumers. The content of your guest post should be based on the blog’s audience. For example, if your target audience is businesses, choose a blog that targets their business lunarstorm audience. Alternatively, if you want to reach consumers, target a blog that is targeted to that audience. If your target audience is individuals, stick to topics that relate to your product or service.
Study the guidelines carefully. Doing so will save you time and help you establish contact with the site representative. However, it is important to note that many advertisements and guest posting clients do not follow the rules of the site. To avoid falling into low-wage rabbit holes, make sure that you read the meetro site’s guidelines thoroughly and understand the policies. And make sure to write an email subject that is reflective of the content you’re writing. Do not use a generic email subject. A subject line should tell the reader what the article is all about without being too generic or cliche.